David Cameron will announce 95% government-backed mortgages to help people get on to the property ladder will start within days - three months earlier than planned.
The scheme was due to start in January next year but the Prime Minister will say at the Conservative Party conference today that people will be able to start applying for the new mortgage guarantee from next week.
It is widely being seen as a response to Ed Miliband's Labour conference crowd-pleasing announcement that the party would freeze energy prices for two years as conference season has shaped up as a "battle over the consumer".
Mr Cameron says the 'earlier the better' for the scheme's launch The mortgage guarantees will allow buyers to acquire a newly built home or an existing property worth up to £600,000 with a deposit of only 5%.
The second stage of the Help to Buy scheme aims to boost mortgage availability by reducing the risk for lenders because the Government takes on the risk of default when it guarantees a proportion of a loan.
Mr Cameron believes that will help solve the skewed market that means people on good wages struggle to buy even modest properties because they cannot scrape together the massive deposits needed or find a mortgage.
The Prime Minister said: "You take a nurse married to a teacher. They're both earning £25,000 - that's pretty close to average full time earnings. If they want to buy a £200,000 house, they're going to have to find a £40,000 deposit.
"Now, they can't do that, unless they've got rich parents. That's not right. That's not an aspiration nation."
Sky News Political Correspondent Anushka Asthana said bringing forward the mortgage plan and the announcement, on Saturday, of tax breaks for married couples was an attempt to give Conservatives something to "take to the doorsteps".
She said: "This is also about Mr Cameron looking outwards and thinking about the public and trying to come back on some of the ideas that Labour and the Liberal Democrats have put forward over the past few weeks.
"People are calling this the battle over the consumer. At the Lib Dems we have free school meals and then Ed Miliband promises to freeze energy prices. The Tories have tried to rubbish that idea but at the same time they are clearly worried."
A YouGov poll for The Sunday Times put Labour on a 42%, with the Conservatives at 31%, UKIP on 13% and the Liberal Democrats trailing on 9%.
Mr Balls says the Government focus should be on affordable homes The 95% mortgage scheme has attracted widespread concern, with some claiming it may lead to more problems than it solves.
Liberal Democrat Business Secretary Vince Cable warned the scheme "could inflate the market" and said he feared there was a "danger of getting into another housing bubble".
Former Bank of England governor Lord King said the scheme is "too close for comfort" to a general scheme to guarantee mortgages.
Labour's shadow chancellor Ed Balls said: "If David Cameron is serious about helping first-time buyers he should be bringing forward investment to build more affordable homes. Rising demand for housing must be matched with rising supply, but under this government housebuilding is at its lowest level since the 1920s.
"Unless David Cameron acts now to build more affordable homes, as Labour has urged, then soaring prices risk making it even harder for first time buyers to get on the housing ladder.
"You can't deal with the cost of living crisis without building more homes, so it's no wonder that for millions of families this is no recovery at all."
The first stage of Help To Buy was launched in April and offers loans to give people the chance to buy a new-build home with a deposit of just 5%. The scheme has been credited with spurring a surge in home sales and driving up prices.
:: Watch Conservative Party conference coverage on Sky News from 2pm
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